Privacy policy

Last updated: 22 October 2026

Who we are

Blend Frend is operated by Pickuls Gizmo Ltd, 41 The Rushes, Loughborough, LE11 5BG, United Kingdom. We are responsible for the personal information we use to run blendfrend.com and serve our customers. Contact us at info@blendfrend.com about this policy or your privacy rights.

Information we collect

We collect information you give us when you place an order, create or use an account, contact us, complete a form, subscribe to marketing or submit a review. This can include your name, email address, telephone number, billing and delivery addresses, order and payment status, purchase history, preferences and correspondence. Payment providers process payment credentials; we receive the transaction information needed to manage your order.

Our website and service providers also process technical and usage information, such as your IP address, browser and device information, cookie identifiers, pages viewed, interactions, referrals and checkout events. Optional analytics and advertising technologies are subject to the choices and consent requirements described below. We may receive order, delivery, payment and interaction information from Shopify, payment providers, couriers and the sales channels through which you contact or purchase from us.

How we use information and our legal bases

• Orders and customer service: to take payment, supply products, arrange delivery, manage returns and respond to order enquiries. We rely on performing our contract with you, or taking steps you request before entering into it.
• Legal responsibilities: to keep required accounting and tax records, respond to lawful requests and meet our legal obligations.
• Security and business administration: to prevent fraud, protect our website, manage disputes, respond to general enquiries and maintain our services. We rely on our legitimate interests in operating a secure and effective business, balanced against your rights, or legal obligations where applicable.
• Marketing communications: to send relevant offers where you have consented, or where an applicable law permits marketing to existing customers with an opportunity to opt out. Where the UK electronic-marketing soft opt-in applies, our data-protection basis is our legitimate interest in promoting our products; otherwise we obtain consent where required. You can unsubscribe or contact us at any time.
• Optional analytics, advertising and personalisation: to understand website use, measure advertising and show relevant advertising. We obtain consent for advertising cookies and similar technologies where required, including in the UK and EEA. Consent to email marketing does not by itself authorise advertising-data sharing.

We do not treat browsing our website, placing an order or reading this policy as consent to optional processing. Where we rely on consent, you can withdraw it without affecting the lawfulness of processing before withdrawal. Necessary order and legal processing may continue.

Who receives information

We use Shopify to host our store and support checkout and other commerce services. We share relevant information with payment providers, fulfilment and delivery providers, customer-support and communications services, review and business-administration providers, and professional advisers where needed for their work. We may disclose information where required by law or to establish, exercise or defend legal claims. These providers may act on our instructions or be independently responsible for particular activities under their own privacy notices.

Shopify Network Intelligence is enabled for this store. Shopify uses customer information from interactions with our store and other merchants to provide enhanced services, including personalisation and advertising, subject to applicable privacy choices. Shopify is responsible for certain processing for these services. Read Shopify's privacy policy for its practices and rights options.

Meta advertising and purchaser exclusions

We use the Facebook & Instagram by Meta integration. Its current Maximum data-sharing setting uses Meta Pixel, advanced matching and Conversions API. Depending on your choices and applicable law, this can share website and purchase events, device and online identifiers, and matching information such as name, email address, telephone number and location with Meta. This supports advertising measurement, matching and audience management. Server-to-server sharing does not remove privacy or consent requirements. See Meta's privacy policy and your Meta account privacy and advertising settings.

We use a purchase-event audience to reduce advertising of the same product to people Meta identifies as having bought it. This does not identify every previous purchaser.

Any separate use of historical customer contact details to create or maintain a Meta purchaser-exclusion list must first have a verified lawful basis, appropriate privacy information, applicable consent and a process to honour objections, opt-outs and deletions. If introduced, it will use only necessary eligible matching identifiers to exclude purchasers from relevant advertising. Identifiers may be hashed for matching, but hashing does not make them anonymous. An order or an email subscription alone is not permission for this use, and this updated policy does not retrospectively authorise sharing historical records. We will provide any further notice or obtain consent required before that processing begins.

Cookies and your choices

Essential technologies support functions such as checkout, security and remembering privacy choices. Our Shopify cookie banner offers acceptance, refusal and preference controls in the regions where it is displayed. You can use the available cookie-preference controls to change your choices. You can also contact us for help. Blocking essential cookies may affect website functions.

Where applicable, use our data-sharing opt-out page to exercise choices about sharing for targeted advertising. You can object to our use of your information for direct marketing, including related profiling, by emailing info@blendfrend.com. Unsubscribing from marketing will not stop necessary order or service messages.

International processing

Some providers process information outside the UK or EEA. Shopify's selected data-hosting location for this store is the EU, but that does not mean all processing by Shopify or other providers stays there. Where data-protection law restricts an international transfer, an appropriate transfer mechanism is required, such as an adequacy decision or approved contractual safeguards. Shopify describes its arrangements in its Data Processing Addendum and privacy policy. Contact us for information about safeguards relevant to your data.

How long we keep information

We retain information for as long as needed for the purpose for which it was collected, taking account of our relationship with you, order and warranty enquiries, tax and accounting requirements, fraud prevention and legal claims. Different records may need different retention periods. We may retain a limited record of an objection or opt-out so that we can continue to respect it. Contact us for the retention criteria applicable to a particular record or to request deletion, subject to any lawful need to retain it.

Your rights

Depending on your location and the applicable law, you may have rights to access a copy of your information, correct it, request deletion, restrict processing, receive certain information in a portable format, withdraw consent and object to processing based on legitimate interests. Your right to object to direct marketing is absolute. Other rights may be subject to legal conditions and exceptions.

Send requests to info@blendfrend.com or write to the address above. We may need proportionate information to verify your identity. You may complain to the UK Information Commissioner's Office at ico.org.uk/make-a-complaint, or your local data-protection authority. Where local law provides additional rights, including rights concerning targeted advertising or sale or sharing of personal information, you can use our opt-out page or contact us to exercise them.

Policy updates

We may update this policy when our services, practices or legal obligations change. The date above identifies the latest version. Where a change requires additional notice or consent, we will provide that rather than treating publication alone as permission.